Media Relations is not a complicated business and we are not going to pretend it is.
Here is our version.
For us, managing corporate brand perceptions is as much about corporate attitude as the story-wielding prowess of any pr and media relations resource. Including ours.
So, while relating with the media on our client's behalf is crucial, and coverage ultimately is what we deliver, we like to make sure we are helping to shift corporate attitudes first.
That means engendering, in our client organisations, a pervasive awareness that everything said and done can have a lasting effect somehow, somewhere.
Then we ensure there are procedures in place to handle incoming media and press enquiries.
After that the magic is in the detail. The 'stories' identified, the opportunities grasped, the profiles nurtured, the words used, the relationships with journalists fostered and the media-friendliness of executives assured .
So that's what we do and we do it well.
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